Google Analytics / Piwik

Getting Most out of a Website

Google Analytics is a Web analytics service that provides statistics an analytical tools for search engine optimization (SEO) and marketing purposes. 

Google Analytics features include:

  • Data visualization tools including a dashboard , scorecards and motion charts, which display changes in data over time.
  • Segmentation for analysis of subsets, such as conversions.
  • Custom reports.
  • Email-based sharing and communication.
  • Integration with other Google products, such as AdWords, Public Data Explorer and Website Optimizer.

Key Facts

  • Installed on 10,000,000 + Websites
  • Covers more than half of the top 1 million Domains
  • Available in 40 Languages

Piwik is the leading open source web analytics software, used by more than 460,000 websites. It gives interesting reports on your website visitors, your popular pages, the search engines keywords they used, the language they speak… and so much more. Piwik aims to be an open source alternative to Google Analytics. Piwik is a PHP/MySQL software that you download and install on your own web server. At the end of the five minute installation process you will be given a JavaScript tracking code. Simply copy and paste this tag to any websites you wish to track (or use an existing plugin to do it automatically for you) and access your analytics reports in real time. Piwik is fully featured and Piwik Consultants can help with Support Plans and Custom Development, White Label options, Google Analytics Data Import, and more: contact Professional Services.

Key Facts

  • More than 800 different search engines tracked!
  • 50+ Languages available
  • Integrates with more than 40 CMS