Custom Mailing Solution Speeds up Bulk Email Management
Swisscom needed a web-based email management system that was easy to use and would integrate with their existing user database and Event Management Web App (KIME). Together with Sandstorm Media, Web Essentials delivered a self-hosted multilingual mailing solution using Neos CMS, Flow Framework and a custom-built Sending Daemon tool to enable multiple teams within Swisscom to quickly create, launch and monitor unique email campaigns.
A prototype intended for 1 department now manages the communications of 16+ teams
Editors have said how much they value the Neos' easy to use interface which reduces time spent on campaign creation
All in one solution for creating, sending and analyzing newsletter campaigns
- Allow the team to send out email campaigns to specific user groups
- Connect with Swisscom's event management web application, KIME, the Swisscom user database and external CRMs
- Offer highly flexible data handling and receipient import from multiple sources
- Create new inhouse system independent of existing US based hosted newsletter distribution services
- Contribute an innovative project back to Neos community
- Must be easy to use for Swisscom staff
« I have trained 8+ editors at Swisscom in how to use our new newsletter tool. One of the biggest assets is the good usability of Neos. Editors can build their own newsletters after a short training session and they are able to repeat it even if they have not used the tool for a couple of weeks »
Neos CMS, PHP, MySQL, REST, GO Redis
1 Project Manager, 1 Technical Lead, 3 Developers, 1 QA
The first prototype was built in 2 months, with ongoing improvement sprints as more users use the tool
2-3 newsletters per week sent to 150- 2000+ recipients
Jenkins, npm, Grunt, Vagrant, GIT
Seamless integration with existing systems
Mailer is a custom solution that connects with Swisscom's Flow Framework Event Management Web Application, KIME, also built by Web Essentials. A Neos Flow module retrieves recipient data from KIME via a custom built API. For flexibility, our developers also integrated an upload function via Excel. The mailing backend tool connects to Swisscom’s existing sendmail service to send out the newsletters.
The team of experts
Partnership was key to Mailer’s success. After Web Essentials initially defined the concept for the project, Neos experts Sebastian and Christoph from Sandstorm Media developed the underlying mailing engine, allowing Neos to be adapted to use variables and send out newsletters. Web Essentials assembled the different pieces into a fully functioning system and continues to maintain and build new features to improve and simplify the editor experience.
Breaking with tradition
Swisscom mailer was an exciting project that showed what Neos is capable of beyond building a traditional Neos CMS website project.
Although initially built as a single prototype for a single team within Swisscom, rapid interest in the tool from other departments meant the mailer evolved to become a central communication hub for different news sources within the organization.
Web Essentials continues to build new features to improve and simplify the editor experience and newsletter impact. We also maintain and monitor the application and its servers and provide assistance to newsletter editors through our Support Desk.